Ring-Ping

Client

Ring-Ring

Year

2021

Location

Netherlands

Project

‘Road to Safety’

This project, ‘The Road to Safety’, has been nominated for the MAB20 Student Awards 2021

My role a designer

‘The Road to Safety’ is a project developed for ‘Ring-Ring‘. Using data from the Ring-Ring app, I was able to come up with a new solution. At the moment, nothing is being done with this data, therefore a new solution was desired. This concept will improve the safety of cyclists in Amsterdam using valuable insights from the Ring-Ring app.

I developed a dashboard that clearly maps bicycle accidents, bicycle traffic and bicycle routes, from which various conclusions can be drawn in order to improve bicycle safety.

Eventually this project, ‘The Road to Safety’, has been nominated to participate with the MAB20 Student Awards 2021.

Main tasks

Deskresearch
UX design
Visual design
Prototyping
Testing
Presenting

😄

🎨

💡

Concept

To create a safe cycling environment, we’ve developed a dashboard for safer cycling routes within Amsterdam in collaboration with Ring-Ring.

Ring-Ring has been developed for various target groups that contribute to a better (cycling) environment, infrastructure and of course their own health.

The dashboard offers Amsterdam policy a better overview of where and in which environment most accidents occur. In addition, a bicycle bell has been developed for the dashboard, the ‘Ring-Ping’, which accurately maps accidents on the dashboard.

Compared to traditional applications where you continuously hold your phone in your hand, the notification is immediately forwarded to the dashboard by pressing the Ring-Ping bell, which is attached to your bike. This allows users to accurately place a notification in the dashboard when they see an accident on the road.

In addition, the users can filter the displayed data by age, accident, year and cycling activity. This allows the user to filter the data according to their own needs and compare it with other years.

How does it work?

Technical explanation

To collect the data from the users and display it on the dashboard, we placed the Ring-Ping (the bicycle bell) on the handlebars of the bicycle. This bicycle bell is connected to a smartphone via Bluetooth and linked to the Ring-Ring app.

When the cyclist wants to place an accurate ´land-mark´ in the app, the cyclist presses the button (at the top of the bell), which creates a ‘ping’ in the app and a notification is placed.

Afterwards, the cyclist can post his description/feedback in the app for every ‘Ping’ placed. This ensures accurate feedback in the cycle route. In addition, it is much safer to enter the description/feedback afterwards so that the user does not have to hold his phone in his hands while cycling.

End product

Dashboard

Deliver

Visual design

I have opted for the dark colors in the dashboard design, to enhances the urgency of traffic/bicycle accidents. Because accidents are often unpleasant experiences that people seen or been through, it is customary to give the dashboard a dark but still in a sleek appearance to catch the users attention at most. By using a dark dashboard, certain elements are also more noticeable, whereby the user can immediately see where and on which routes accidents have occurred.

Colors

#2F3244

#3580CF

Typography

Ab Roboto Bold

Ab Roboto Regular

About nomination:
MAB21